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All ten tools compared / Omnisend

6

Omnisend

Scores 6.7 / 10

Best cheap start for a small store. What you pick when Klaviyo is the right shape but the wrong price.

Starts at

Free, then $16/mo

Free tier

Yes, 500 emails/mo

Priced on

Contacts, with per-tier send limits

Best for

Small ecommerce

Omnisend's own homepage.
Omnisend's own homepage. Captured 20 August 2026.

Our verdict

What you pick when Klaviyo is the right shape but the wrong price. Email and SMS in one place, ecommerce automations that work out of the box, and a bill that stays small while the store is small. You will feel the ceiling once segmentation gets ambitious.

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How it scores

Output 5.0
AI depth 6.5
Time to first result 7.5
Price clarity 8.0
Ceiling 6.5

Overall, the plain average6.7

Every criterion is defined on the methodology page.

What it does well

  • Email and SMS in a single subscription
  • Prebuilt ecommerce automations needing almost no setup
  • Cheaper than Klaviyo at every small tier
  • A clear, honest pricing page

Where it costs you

  • Segmentation is shallower than Klaviyo
  • The free plan caps at 500 emails a month
  • Reporting is basic once you want cohort views
  • Little use outside ecommerce

What it costs

Free with 500 emails a month. Paid from $16/mo at 500 contacts, with SMS included in the subscription rather than metered as a separate product.

Omnisend's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table.
Omnisend's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table. Captured 20 August 2026.

Compare this against the other nine

Pick it if

A store early enough that Klaviyo's pricing curve looks frightening, running the standard abandoned-cart and post-purchase flows.

Skip it if

A store whose segments have outgrown the prebuilt flows. That is the point to pay for Klaviyo.

Look at these too

Still deciding? Work through the questions in order.

Our buyer's guide asks the five things that actually narrow the list, starting with the one most people answer last: what do you already have to send?

Open the buyer's guide Compare pricing first