All ten tools compared / HubSpot Marketing Hub

HubSpot Marketing Hub

Scores 6.7 / 10

Best when marketing and sales share a record. The strongest argument for HubSpot has never been its automation.

Starts at

$20/seat/mo

Free tier

Yes, limited

Priced on

Seats first, then contact brackets

Best for

B2B teams with a sales team

HubSpot Marketing Hub's own homepage. Captured 20 August 2026.

Our verdict

The strongest argument for HubSpot has never been its automation. It is that marketing, sales and service look at the same contact and stop arguing about which spreadsheet is right. That is worth a great deal to a B2B team of fifty. It is worth very little to a shop of three, who will feel the Starter to Professional step as a cliff.

Visit HubSpot Marketing Hub

How it scores

Output 6.5

AI depth 7.5

Time to first result 5.0

Price clarity 5.0

Ceiling 9.5

Overall, the plain average6.7

Every criterion is defined on the methodology page.

What it does well

One shared record across marketing, sales and service
Breeze AI features are woven through the workflows
An enormous integration ecosystem and a real free tier
A ceiling high enough that few teams ever reach it

Where it costs you

Starter to Professional is $20 a seat to $890 a month
Professional carries a mandatory $3,000 onboarding fee in year one
Passing a contact tier moves your bracket automatically
You are buying a CRM that does marketing, not a marketing generator

What it costs

Starter $20 per seat per month on annual billing at 1,000 contacts. Professional $890/mo at 2,000 contacts and three seats, plus a mandatory $3,000 first-year onboarding fee. Enterprise $3,600/mo at 10,000 contacts with a $7,000 fee. Extra seats are $45 on Professional and $75 on Enterprise. Crossing 2,000 contacts moves you to the 5,000 bracket, roughly $250/mo more.

HubSpot Marketing Hub's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table. Captured 20 August 2026.

Compare this against the other nine

Pick it if

A B2B organisation where the real cost is sales and marketing disagreeing about the same contact.

Skip it if

A small team buying it for the automation. ActiveCampaign does that better for a tenth of the money.

Look at these too

ActiveCampaign , complex branching journeys, scores 6.8
Omnisend , small ecommerce, scores 6.7
Brevo , big lists, low send volume, scores 6.9