The Marketing Automator Tools, tested and ranked
Best tools Pricing Buyer's guide News Methodology About

All ten tools compared / Brevo

3

Brevo

Scores 6.9 / 10

Best price model for a big quiet list. Brevo prices on emails sent rather than contacts stored, and that single difference is the most consequential thing on its pricing page.

Starts at

Free, then $9/mo

Free tier

Yes, 300 emails/day

Priced on

Emails sent per month

Best for

Big lists, low send volume

Brevo's own homepage.
Brevo's own homepage. Captured 20 August 2026.

Our verdict

Brevo prices on emails sent rather than contacts stored, and that single difference is the most consequential thing on its pricing page. A 60,000 name list that gets one newsletter a month costs a fraction of what the same list costs at a contact-priced vendor. The tooling around it is competent without being exciting.

Visit Brevo

How it scores

Output 5.0
AI depth 6.0
Time to first result 7.5
Price clarity 9.0
Ceiling 7.0

Overall, the plain average6.9

Every criterion is defined on the methodology page.

What it does well

  • Volume pricing, so storing contacts is free
  • Email, SMS, chat and a light CRM in one subscription
  • The most transparent pricing page of the ten
  • A free tier a real small business can run on

Where it costs you

  • AI features are thinner than Klaviyo or HubSpot
  • The automation builder is fine but not deep
  • Deliverability on the cheapest tiers needs watching
  • Support quality is uneven at the entry price

What it costs

Free with 300 emails a day and unlimited contacts. Paid from $9/mo, with Starter beginning at 5,000 emails a month. Because the meter is volume, a large dormant list costs nothing to hold, which no contact-priced tool here can match.

Brevo's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table.
Brevo's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table. Captured 20 August 2026.

Compare this against the other nine

Pick it if

Anyone holding a big list they mail infrequently. Divide your monthly sends by your contact count: below one, and Brevo is probably the cheapest tool on this page.

Skip it if

High-frequency senders. Mail a small list four times a week and volume pricing turns against you.

Look at these too

Still deciding? Work through the questions in order.

Our buyer's guide asks the five things that actually narrow the list, starting with the one most people answer last: what do you already have to send?

Open the buyer's guide Compare pricing first