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All ten tools compared / Mailchimp

7

Mailchimp

Scores 6.5 / 10

Best known, and that is most of the case for it. The tool people already know how to use, which counts for a lot when the person doing the marketing is also doing three other jobs.

Starts at

Free, then $13/mo

Free tier

Yes

Priced on

Total contacts, including inactive

Best for

Solo marketers

Mailchimp's own homepage.
Mailchimp's own homepage. Captured 20 August 2026.

Our verdict

The tool people already know how to use, which counts for a lot when the person doing the marketing is also doing three other jobs. Landing pages and a basic site builder mean it scores better on output than the pure senders. It also charges you for contacts who will never open anything again.

Visit Mailchimp

How it scores

Output 6.0
AI depth 6.5
Time to first result 8.0
Price clarity 6.0
Ceiling 6.0

Overall, the plain average6.5

Every criterion is defined on the methodology page.

What it does well

  • Almost no learning curve
  • Landing pages and a light website builder included
  • Every integration you can name supports it
  • A free tier that gets a small list started

Where it costs you

  • Bills on total contacts, including unsubscribed and inactive ones
  • Automation depth trails ActiveCampaign at the same price
  • Price rises quickly as the list grows
  • AI assistance is mostly copy suggestions

What it costs

Free plan available. Paid from $13/mo, priced on total contacts. It is the only tool here that bills for unsubscribed and inactive records, so clean the list before comparing quotes against anyone else.

Mailchimp's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table.
Mailchimp's published pricing page. Vendors localise prices, so the figures shown were those served to a European visitor and may differ from the USD list prices in our table. Captured 20 August 2026.

Compare this against the other nine

Pick it if

A solo marketer who values knowing the tool already over squeezing the last 20 percent out of it.

Skip it if

Anyone with a long, old, partly dormant list. You are paying for every dead address on it.

Look at these too

Still deciding? Work through the questions in order.

Our buyer's guide asks the five things that actually narrow the list, starting with the one most people answer last: what do you already have to send?

Open the buyer's guide Compare pricing first